6 Steps to eCommerce Success
How many times have you entered a website to search for a product, but then decided not to buy it? Your site should be an engaging online store, not just a catalogue. Read our guide on how to get the most out of eCommerce...
1. Take care of mobile users
More than half of online shopping comes from a mobile device, as shown in a study by ComScore, and the big boom is yet to come. It is vital that your website suits tablets and smartphones. We can create a responsive site that will do just that.
2. Choose a great web design agency
Creating an eCommerce store is a big project. The web development agency will probably become a long term partner for the company, so allocate enough time to research potential agencies before contacting them. Analyse how good they are at communicating when you first engage with them - their skills in this area are crucial. Assess how good their website is too.
3. When considering design, keep customers in mind
What do your customers look for when they visit an online store? Information, products, solutions and above all, a rewarding experience. Check that the structure of the site meets these expectations. The site should be inviting rather than invasive.
4. Improve your conversion rate
The ultimate goal of eCommerce is to convert visits into sales, so what leads a user to take the plunge and buy a product? Special offers help to generate sales, but are pointless if the buying process has obstacles. All unnecessary steps should be removed in order to help the user buy more easily, and there should be a persistent shopping cart to make your customers’ lives easier.
5. Consider SEO
Have you spoken with your web developers about how to integrate a thorough search engine optimisation strategy? The proper use of SEO is essential, as your eCommerce site requires constant updates, (both technical and creative). Make sure proper web marketing strategies are not sidelined.
6. Make your site easy to update
Already have a great eCommerce website, but need to launch a new product? How do you add a new category? Different web content management systems offer different features; including customised and open source solutions, which can of course be adapted depending on the needs of the site.
Make sure you seek advice from a reliable web design agency. There are many decisions you need to make before creating an eCommerce website, and Drimlike would be more than happy to help you define your needs.