Creative Digital Agency

How to Succeed in Local Online Advertising

by The DrimTeam

Every business knows how important it is to keep costs down, and how crucial it is to not waste resources. We’ve outlined a few things that you should consider when it comes to local online advertising:

Geotargeting

The beauty of local online advertising is that it is very well targeted. If you’re offering hairdressing services in the Edinburgh area, what use are you to someone looking for a haircut in New York? Effective Geotargeting ensures that only customers that are in the right area will see your company’s adverts. This means you’ll be reaching the right people, in the right place, at the right time.

Responsive Design

You’re given the option to reach all your potential customers, on all platforms, so your site should be responsive. The last thing you want is for a potential customer to click your advert on their phone, only to be led to a non-mobile friendly site. Not only does it look unprofessional, but it means you inevitably lose business.

Keyword Research

This is absolutely vital if you want to target the relevant people with the relevant terms. When you work with an agency, it’s easy to evaluate which keywords are performing and which aren’t. Drimlike assess your keywords regularly, and adapt them accordingly where necessary.

Professional Expertise

Correct targeting can make a huge difference when it comes to advertising. It’s always best to work with an agency, as you can never quite predict how updates and changes from Google and other search engines could affect your advertising strategy.

We can give you free advice on what would work best for your company, and we would be happy to explain any of the above in more detail.

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