5 Things You Should Know About Online Advertising
1. The difference between organic search and online advertising
Online ads (such as Adwords) provide visibility, but do not guarantee your site a place in Google’s search results. However, if your site is SEO optimised, it will have good visibility in the search engine results pages (SERPs). If you’re not sure what your website needs, we can advise you.
2. Keywords really are key!
Adwords campaigns, for example, are based on what people search for on Google. Your level of click-through rate (CTR) depends on how well chosen your keywords are. The best way to choose them wisely is to hire professionals to carry out the proper research.
3. A quality landing page is essential
The landing page of your ad is vital to the conversion rate as well as ad visibility. If users don’t find the content they were led to believe they would when they click on your ad, chances are, they will close your site. This sends signals to Google that your ad is bad or irrelevant, and so preference is given to other ads.
4. You control how much you spend
Online advertising, such as Adwords, is charged per day and per keyword, so you can set your own budget with great flexibility.
5. It’s easy to use, but hard to master
The fact that creating Adwords campaigns is so accessible and flexible presents a double edged sword. It means that those without great dedication or experience set ads up, meaning, naturally, that investment is wasted.
To improve your return on investment (ROI), campaigns should be reviewed often. This will also ensure that they are adjusted to adapt to any changes on the market.
It takes time, experience and skill to master online advertising. We are here to help you manage a successful campaign - please don’t hesitate to get in touch.